You only have a few seconds to capture your visitors attention, so you better know how to write effective landing page headlines.
For the purposes of this post, we’ll define a landing page is the first page your visitor sees when they “land” on your web site. WordPress themes like Optimize Press make it easy to create landing pages within minutes.
The headline you place on your landing page plays a critical role in the process of converting your visitor.
The Only Two Reasons to Write Landing Page Headlines
Your headline should:
- Grab your visitor’s attention
- Make your visitor want to read the next sentence.
Need Help With Your Copywriting?
If you want to learn how to write more effective headlines (and sales letters), I’m happy to recommend my friend Rachel’s copywriting program - her copy converts around 10% of visitors into customers. That’s an affiliate link and I’m happy to recommend her course to you – it will definitely help your copywriting if you use it.
You want your ideal prospect to read more. Your non-ideal prospect should and will leave.
Picture yourself surfing the web. When you arrive on a web site, you make a split-second decision. Either the page is relevant to you or it’s not. If it isn’t, you leave. If it is, you stay.
Challenge #1: Use Your Landing Page Headlines to Grab Your Visitor’s Attention
You might think it’s a good idea to cast a wide net when you write.
That’s what I thought when I started marketing…
But I was wrong.
We want to know that we are in the right place. We want specifics, not generalities.
Narrow your niche.
Speak directly to your core group of prospects …and to nobody else. Do that and your prospects will know you are talking to them, that you have the solution they seek.
Want an example?
Procter and Gamble owns a number of different laundry detergents (Tide, ERA, Gain, Cheer, Dreft, Daz, Bold2in1). Why?
P&G could make one detergent with a massive advertising budget, but they are smart marketers. They know Tide customers want “whiter whites” and ERA customers want a detergent that is “tough on stains”.
Challenge #2: Making Your Visitor Want to Read More
Making your visitor want to read more is tough, but worth the effort.
Here’s another example of a catchy headline written by Sonia Simone at Copyblogger:
I was dead tired when I stumbled across this headline, but I read the entire article because:
- It’s aimed at authors who create content. That’s me.
- The headline caught my attention in a “What the heck?” kind of way. I had to read it just to figure out what she meant by “Treat Your Readers Like Dogs”.
I hope this post helps you write more effective headlines for your landing pages. If you want more in-depth tips, techniques and tricks to improve your landing page headlines and marketing, sign up in the sidebar on the right.